I created the Origanico brand, including label design, the e-commerce site, and photographic material.
The name Origanico comes from the combination of the Italian word “organico” and the Japanese term “origami.” In Italian, “organico” means “natural.” Origami, made from a single sheet of paper, allows for infinite creative possibilities. In the same way, the natural and organic products offered by Origanico maintain their original essence and can be enjoyed in countless ways thanks to individual creativity.
This philosophy inspired the brand name and represents its core.
Project goals
As a co-founder, I was responsible for the brand image and marketing strategy, with a particular focus on the Japanese market. The goal was to create a brand that expressed organicity, creativity, and creation, aligned with the tastes of Asian consumers and consistent with a premium price range.
Among the various materials I worked on are:
Logo
The Origanico logo was designed with the shapes of a seed and the trunk of a tree in mind. The seed symbolizes the birth of what the earth offers, representing nature and the creative act. The tree, on the other hand, symbolizes growth, evolution, transformation, and strength.
From seed to tree, and from tree back to seed, the logo embodies the continuous cycle of creative life.
E-commerce site
The e-commerce site was developed to make the path from product search to purchase simple and intuitive.
Each product is accompanied by a detailed information sheet, allowing users to make informed decisions and assess if it meets their dietary preferences.
Special attention was given to integrating the most widely used payment systems in the region, ensuring that the checkout process is complete and user-friendly.
Product labels
The product labels have been translated into the target language, with special care to include all the information required by local regulations.
Photos
All photographs were taken using a NIKON D5200 and digitally edited as needed.
The focus is on detail, naturalness, and simplicity of the environment in which the products and foods are portrayed. The aim is to communicate that our products can be used in any context and enhance even the most common foods for local consumers, making them special.
Videos
The following videos were recorded using a GoPro 4 and an iPhone 4, and then edited. The aim was to create an amateur feel that conveyed spontaneity and naturalness, in line with the brand’s spirit.